How to
Enhance Visual Hierarchy in Infographics
Visual hierarchy
Regardless of your design style, visual hierarchy
is vital for retaining viewers. Humans have a limited attention span – about
eight seconds compared to goldfish's nine seconds. This means that you must
make your infographics as attractive as possible without breaking the viewer's
concentration. As a designer, you can use a variety of design techniques to
enhance visual hierarchy in your infographics.
One important element of visual hierarchy is
proximity. Related elements, objects, and messages must be placed close to one
another. As a practical example, when COVID-19 was spreading, a six-foot
distance was important to stop it. Also, designers should consider the
importance of white space. The space between elements is often neglected, and
designers will often try to fill it with content, but a little whitespace goes
a long way.
Clear icons
When designing an infographic, it's important to
use clear icons that are consistent with the overall design. The purpose of
using icons is to increase readability and encourage the reader to move the eye
around the infographic. You can use different color schemes for your icons,
such as bright, bold, or dark.
Infographics without icons can feel chaotic and
cluttered. Icons help break up the content, give it structure, and establish
hierarchy. Icons also help the audience focus on specific information. They
also help them better understand the infographic's utility.
Color palette
If you're creating an infographic, the color
palette is an important aspect of the design. After all, you want the reader to
be able to digest the information you're providing. But how do you choose the
right colors? There are a few guidelines you can follow. First, you need to
select a primary color and a secondary one. These two colors should make up
about 60 percent of your infographic's total color palette.
The palette for an infographic must not be overly
bright and saturated. A more subtle color combination can add more depth to the
information. One way is to use a monochromatic colour scheme. This will make
the information more interesting and create a feeling of variation.
Icons
When creating an infographic, you have many choices
when it comes to icons. You can use a single icon to show a number, percentage,
or other numerical data, or use multiple icons to emphasize small numbers.
However, you need to use them in a way that complements the theme of your
infographic. For example, if your infographic is about a chalkboard, you can
choose hand-drawn icons. However, if you're focusing on sci-fi, you'll want to
choose more sleek icons.
You can also use icons to highlight the most
important information in your infographic. Using icons to represent certain
things can be an effective way to organize complex ideas into a more visually
appealing format. For example, you could use a mountain icon to represent a
place, a book icon to represent an education, or a job icon to represent a
career.
Title
An Infographic design title sets the tone and
defines the content of the graphic. Without a powerful title, your graphic will
not get the attention it deserves. It should be short, but still catchy, so
that it draws the eye and makes the viewer want to see more. The headline is
the first thing that people notice when they see a graphic, so choose it
wisely. Make sure it explains the topic or claims to offer a solution.
Infographics are a great way to communicate
information to the masses. They can be stunning and eye-catching, but only if
they can be distributed widely. Make sure the infographic is easily shareable
by including the appropriate sharing options. If you want your infographic to get
more views, you can also contact relevant news sources and use their content as
an opportunity to share your work.
Simplification of data
One of the main challenges of infographic design is
the simplification of data. The goal is to simplify data without simplifying
the message. A graphic such as this one is difficult to simplify, but the
designer did a great job of structuring the data in an accessible manner. The
information in this graphic is a history of space exploration and future space
missions, as well as the astronomical phenomena of our solar system.
When used correctly, infographics are an effective
and visual way to present complex information. Its goal is to make the
information easy to digest. An infographic can help you broadcast your brand identity,
establish your expertise, and promote your products or services.
