Rules of Social Media Design
Rules of seven
The Rules of Seven for social media design are basic principles of online marketing that can help you reach a wide variety of audiences. These rules apply to various media formats, including video, text, and audio. In short, you must connect with your consumers at least seven times, using different media to reach their interests.
While this rule is not gospel, it has been proven to be useful for businesses. The rule states that a consumer needs to see or hear your marketing message seven times before buying it. This concept is particularly useful for games and services, because it can help promote and position a studio or a service.
Color psychology
Color psychology is the study of how different colors trigger different responses in people. Colors affect how we feel and can be used as a powerful marketing tool. Social media sites use color to attract attention and create an environment that will create loyalty. Understanding color psychology and its relationship to branding can help you create an effective Facebook marketing campaign.
Color psychology is an essential part of marketing. Research shows that 90% of consumers form an opinion about the visual appeal of a website in less than a millisecond. When used effectively, colors can help you connect with your target audience and increase conversions.
Typography
Typography is an important part of social media design. When done properly, it helps guide the reader to the most important element of the page. The three basic components of typeface design are size, colour, and case. These elements help communicate the right information to the right audience. They are also important in guiding the reader through a text, creating a hierarchy.
Typography is important because it affects human behavior and perception. In fact, a study published in 2008 revealed that most people scroll about half the way down the page before reading the content. This means that users only read 20% of the text. Using a formula, researchers calculated the amount of text that users read for articles ranging from 200 to 1250 words.
Brand identity
Brand identity is an essential part of your marketing strategy. It gives your business a visual anchor and creates consistency across all consumer touchpoints. Effective brand identity designers develop a story around your logo or brand name that consumers will understand and respond positively to. It also develops an implicit trust and a legacy for your business. Developing a strong brand identity will help you differentiate your business from your competitors. Here are three ways to use your brand identity on social media to drive business growth.
First, create a reference guide that you can use to create a unified look across all of your social media platforms. This will ensure that your social media design is consistent with your brand's identity across all platforms. Creating a reference guide for your brand's social media channels will help you avoid some common mistakes.
Consistency
Consistency is key in creating a cohesive social media presence. Your blog posts, content, and social media schedules should all flow together in a consistent manner. This will keep your audience engaged and will help you create a strong online presence. Follow these tips to make your social media design as consistent as possible.
Consistency in social media design is not just about using the same logo and colors across all communications. It is also about the way the visuals make your audience feel. Inconsistency in these aspects can turn off potential customers and drive away current customers. In fact, a recent study by the Interactive Advertising Bureau found that consumers who saw brand consistency across different channels had a higher brand perception and increased purchase intent by 90%.
Consistency in social media design is a great way to make your brand more memorable and recognizable. This consistency can be achieved through color and font choices. When using images, choose a font that complements your brand. A unique font and logo will help differentiate your content from other people's.
