How to
Use E-Commerce Product Videos to Increase Conversion Rates and Boost Sales
Create a storyline in your
e-commerce product videos
Creating a storyline for your e-commerce product
videos can make your videos more engaging and persuasive. One way to do this is
to tie features of your product to its benefits and results. For example, if
you were selling a memory foam mattress, you could use a storyline that tied
its benefits to getting a good night's sleep, less back pain, and having more
energy. By using this strategy, you'll be able to create more sales for your
brand and merchandise.
In order to create an engaging story, you need to
understand how your target audience thinks. A good example of this is Lenovo,
which makes use of a relatable scenario to showcase its attention-reminder
feature. A second example comes from Mamaearth, a social media platform that
encourages user-generated content. Its Ubtan Face Mask video features a
real-life user demonstration of its application. In addition to the product
demonstration, the video also has thumbnails of product guides to provide more
information.
Include a call to action
One of the most important things that you can do
with your videos is to include a call to action (CTA). This is the part of your
video that encourages your customers to take a specific action. In many cases,
it will be a button at the end of the video, a download page, or even a web
page where they can purchase the product.
If you're going to include a CTA, it's important to
make it prominent and easily clickable. Color and size are important factors as
well, as the CTA should complement the rest of the visual design of the video.
Be creative
Product videos can help promote a company's product
and brand identity. They're an excellent way to show customers that a company
is serious about its offerings and believes in the quality of its products.
These videos should be informative, educational, and enticing to encourage
customers to purchase. These videos should also highlight key features, safety
concerns, and customer testimonials.
Videos can be shared easily with other people,
which can increase traffic to your website. In addition, they can be used as
part of a marketing strategy on other channels. For example, some videos can
enhance the effectiveness of email campaigns. Video content also makes a
business more transparent and accessible. Videos also create an authentic
experience for potential customers, which will increase your conversion rates.
Be short
When creating product videos for your online store,
be sure to keep the content short. Most videos should not last more than four
minutes. You can even make your video look a little funny. In fact, if you make
it as short as one minute, it will most likely increase your conversion rate by
as much as 20%.
E-commerce product videos should contain four main
sections. First, they should introduce the product, explain how it solves a
problem, demonstrate its function, and end with a call to action. One of the
best ways to create a compelling video is to use videos of other people who use
your product. This creates a sense of trust and goodwill, and creates social
proof for your brand.
Be concise
When making product videos, it's important to keep
the message simple and to the point. Online shoppers don't have a lot of time
to spend browsing your website. In fact, a typical session length at e-commerce
websites is just three and a half minutes. In contrast, the average session
length for established online retailers is nine to fifteen minutes. This means
that your product videos should be brief and focused on the benefits of your product.
Creating an eCommerce product video can help you
entice shoppers and convert them into buyers. However, the process can seem
daunting. One example of a successful eCommerce product video is the Patagonia
product video, which demonstrates that less is more. By keeping the video
simple and to the point, Patagonia was able to maintain a high-quality customer
experience and keep the flow of the video smooth.
Be personal
eCommerce product videos are a great way to
showcase your product and help your customers better understand its features.
They can show the product from different angles, explain how it works, or
showcase multiple uses. They can also double as useful content for your social
media channels and blog. Whether you're selling clothing or household goods, a
product demo will help your consumers visualize how the item will fit into
their daily routine.
When making eCommerce product videos, it's
important to be professional and present your products in the best light
possible. If you're planning to use different types of video styles, you'll
need to make sure that you have the right lighting and a set for the video.
However, you can also create a DIY version of a video with no actors or models.
E-Commerce Product Videos
