How to Write a Converting Sales Copy Properly
Writing high-converting sales copy
Writing high-converting sales copy can be a daunting task. Unfortunately, not having the necessary skills to write effective copy can prevent you from turning a great product into cash. You might also have writer's block, which can hinder you from writing compelling copy. There are some strategies you can use to overcome writer's block and make sure you write high-converting sales copy. Here are some of the most important elements of a good conversion copy.
Write clearly about the benefits of buying your product. By providing core benefits to your audience, you make the decision process easier and make it easier for them to visualize how their life will be improved if they purchase from you. You should avoid introducing a lot of fluff, which can confuse your audience and kill your conversion rates. Write in the simplest language possible and make sure to avoid using jargon.
Including guarantees to ease objections
Including guarantees in your sales copy is an effective way to address any objections your target market may have. Fear of scarcity or FOMO are two common objections that can hinder a sale. By addressing these objections and addressing the fears behind them, you can increase the likelihood of a sale.
The first step in addressing objections in sales copy is to understand your prospect's objections. An objection is simply a question, a belief, or some excuse that keeps a person from taking action. The best way to deal with objections is to anticipate and respond to them in your sales copy.
Once you've identified your most common objection, you can work on counter arguments for these objections. To determine which objections are most common among your target audience, research customer feedback, read customer surveys, or review emails to determine which ones are the most common.
Using persuasive language
When writing your sales copy, you should use persuasive language to get your point across. In doing so, you can use repetition to keep the main benefits of your product fresh in your audience's minds. It also ensures that they understand exactly why they need to buy your product. Research has shown that people tend to follow requests if the reason behind them is compelling. The best sales copy makes use of “because” and other words that convey strong emotion and logic.
Using statistics to illustrate benefits is another effective technique to use in your copy. When you use percentages, you'll make things more real. For instance, if you're trying to sell a product that can save women's breasts, you should use the statistic that 12% of American women are diagnosed with breast cancer. This way, you'll have more of an impact on your reader than if you use an abstract statistic.
When writing your sales copy, remember to focus on your target customer's desires and fears. This will help you create an engaging copy that convinces your reader to make a purchase. The goal is to convince them that your product is worth the price you're charging for it.
Including a call-to-action
The inclusion of a call-to-action in your sales copy can help you achieve your goals in a number of ways. Whether you're trying to attract customers or sell a product, your CTA should be powerful enough to convince your audience to take action. To make your CTA stand out, make sure that it's easy to see and has a distinct call-to-action button.
A call-to-action can be a simple statement that explains the next step in a customer's purchasing process. It can also include a discount code or offer. For example, a company may offer a discount code for the first month of use of their product, such as “70% off your first month.” For a product like JustCall, a call-to-action should emphasize the features of the product and show how easy it is to use it.
Another great example of an effective call-to-action is Smartlook. It is a user behavior analysis tool, and their design follows website best practices. For example, Smartlook uses a “hero” section above the fold. In this way, the user's attention isn't rushed into the page, and instead is invited to take action. The VAI Course ad, for example, places most of the important information above the fold, while the call-to-action button is coordinated with other design elements.
Sales Copy
